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Relation of Member to PublicThe member, in his advertisements or other solicitations of business, shall not use tricky, fraudulent, or misleading wording or methods. | Relation of Member to ClientThe member shall thoroughly analyze the requirements of his clients and shall conscientiously recommend the means best suited for the client’s needs. | Professional ServicesThe member, upon accepting a contract or service agreement, shall render skilled, intelligent, and conscientious service. |
Relation of Member to CompetitorThe member shall not publicly criticize the business or private affairs of a competitor. | Relation of Member to AssociationThe member shall be loyal to the principles of the association and active in its advancement. |